This week we would be letting you in on one of our services! I hope you all had an amazing weekend?
Marketing is part of the services we offer to our clients; it is literally the heart of your business success. Most aspects of your business depend on successful marketing umbrella which covers Advertising, public/customer relations, promotions and sales. This whole marketing process ranges from introducing products or services to the market, to the promotion of goods and services so as to reach a potential customer(s).

We know that without paying customers, a business SHALL meet its demise and that is why we are coming in as an extra leg to businesses playing the vital role in planning how businesses can reach out to potential customers and ensure that people are aware of their product or service. IRW’s job is to ensure that we help businesses meet their target sales through marketing and sales of their product.

One of the ways we help increase sales is by employing blue ocean strategy to conquer new territories, we do not usurp your marketing and sales department rather we complement them to achieve organizational objectives. Furthermore, we represent businesses in different exhibitions that presents opportunities for businesses to showcase their products and services to new potential customers as well as network with other business owners.

We can represent your business at different exhibitions, so you do not have to lose a day’s job in-order for you to exhibit your products or services, we are literally just a call or mail away. IRW sure got your back, we are your UNREPENTANT AMBASSADORS, remember?

And so I am hoping that if you run an organization or know of any that is focused on sales and needs to know about IRW you help us share this good tiding to them. {SMILES}






Please tell me about yourself

  • My names are Immanuel Oluwatobi Astonish, and my brand name is Nuel Astonish, I love simplicity. I was born to inspire people around the world to fulfill destiny. It took me a while to settle for my calling but haven being through so many phases of life, I can say it pays to accept ones calling because there your life will become more meaningful. Have you noticed that about 80% of people are just living a normal life? One that is guaranteed to keep them in the mass. They go to school, earn a degree, get a job, spend it all, stay on social media 24/7, stop learning or investing in their future but complain and give excuses. They look handsome and beautiful while they are young and have a lot of fun too but as they grew old, all they have is the story of the good old days with nothing to show for it. On the order hand we have these 20% who sees their life as something to invest, and because they never stop learning, they never run out of opportunities. Their contemporary calls them the lucky ones but is that really true? When the 80% become retired and broke, they have investments and loved ones available to meet their needs because they prepared for their old age – they lived balance.
    It really hurt me to see people in pain especially early ones, and I know for most of them, it’s because they were not prepared. I’m passionate about helping people become all they are meant to be while creating balance in every area of their life, so they won’t have regrets at the end of their life. I teach my client that you should not purse any goal at the expense of the other. For instance: don’t chase money and ignore your health because success in one area can’t compensate for others. For you to have success in all aspects in life, you need to align with the right principles. What we do is we help people clarify on what really matters.

What does your business do?

  • My business is to inspire true fulfillment and we do so through two avenues: the consulting part –; where we teach people how to fulfill destiny, the second is a non-for-profit organization set up to empower street girls and boys, beggars and IDPs to fulfill destiny by rehabilitating them and empowering them to develop strong character and competence required for them to be financially free and interdependent.
    These two platforms both lead to one end which is to make sure people are fulfilled in life.

Why did you decide to be an entrepreneur?

  • I was in digital marketing business (even though I still do) but I knew it was time for me to do what I was born to do. It was a matter of life and death. It was when I realized that if I die today without doing the fulfillment consulting and the foundation, I would be very sad and have regrets I just had to launch out.
    And it gives me so much joy that our digital marketing business is helping businesses drive revenue, Afterall no business can be fulfilled without revenue but more importantly, that FulfillD and Beauge Foundation are helping many people fulfill destiny. I chose to be an entrepreneur because I realized that there are so many needs in this world and of course no one can solve all the problems in this world but an average person can solve one. just as I have needs, so does people around me and I also know that there someone out there who needs what I have to offer.

What did you start your business with?

  • It will be great to say, I started with fat bank account, a mentor, and huge clientele but none of that is true. In this part of the world, you start things by yourself mostly, you have an idea, see a market opportunity or talent that people compliment you about, then you acquire the necessary skills and launch out. And that is my story, I started with a believe that I can help someone out there, skills and a laptop… the rest is history

What entrepreneurship myths will you like to debunk

  • Entrepreneurship is for very smart people.
    Many believe that you have to be super smart to be an entrepreneur, an average person sees a Dangote, Bill Gate or Oprah as a someone who knows it all, however, that’s not true. The top entrepreneurs have failed big before but they are humble to enough to learn what works and have discipline to stick to their craft until they succeed.
    The word “entrepreneur” originates from a thirteenth-century French verb, entreprendre, meaning “to do something” or “to undertake.”
    What can you do? Which of this world challenge(s) are you willing to undertake?

    • You don’t have to be super smart at the beginning, you just need to know the basics, be humble enough to learn, surround yourself with people who have character and are competent, be disciplined enough to stick with your business till it becomes a household name.

What is the greatest journey you have learnt so far your entrepreneurship journey?

  • The truth is, it’s not easy, but the fact remains that it is worth it eventually, if you can follow through to the end. My greatest lesson is that entrepreneurs can change the world if they believe in themselves. Everyone who has done something great believed in his or herself. The basic lesson is: believe in yourself, and only then can you manifest your greatness.

What is your advice to prospective entrepreneurs?

  • I would say do what you love, something you can do for free because if you can’t do it for free, then even when you make the money you would not be fulfilled, so my advice is do what you love and what you can do for free and look for people who can pay for it. You want to see the big picture and do what it takes to get there

How would you know if you are cut out for the entrepreneurship life?

  • Everybody cannot be an entrepreneur. It would be wrong to say everybody can be an entrepreneur, the reason is that if everybody starts a business, then who runs these businesses, it’s not just sustainable, so everybody cannot be an entrepreneur – some people don’t even like it. I would rather say everybody can be a person of excellence that drives value. We have two sets of persons: the entrepreneurs and the intrapreneurs. Entrepreneurs are those who starts business and intrapreneurs are those who think like business owners, but works within an established organization. This kind of people can negotiate their salary anytime because they know what they are bringing to the table, they know their impact in the company. The main thing for both the entrepreneurs and the intrapreneurs is to be Enterprising:  which is having or showing initiative and resourcefulness towards problem solving and making profit.

You can reach me on social media handles on the following handles

Instagram: @nuelastonish

Facebook: Nuel Astonish

Twitter: @Nuelastonish




Tell us about yourself

  • My name is David Ademilua, I am an entrepreneur, I run Classic Ads Solutions where we do digital technology solutions, online campaigns, adverts online, helping people get businesses, helping businesses get more businesses online, helping people make profit online, profitable sales online and equally train people in digital solutions, we build websites, I studied computer science at the University of Lagos and I started my entrepreneurship journey in my final year in school and I have been doing that since then till now.

Why did you decide to be an entrepreneur

  • I think it’s a calling, I realized right from my teenage age that I had a passion for empowering people and leading people, so over the years, my strongest will was to bring people together and empower them with skills, so I have had people work with me and leave to start their own businesses, I have never had issues of enmity with people I have taught. The idea is to help people get a hold of their life and launch out. That was how I knew I would be able to be an entrepreneur because it aligns with my passion and it’s been fine since

What did you start your business with

  • At the very beginning it was personal funds, but at different times I have had family and friends donations, I had an investor much later in the business. A year into it my elder sister gave me some funds to launch one of my websites; we were running a blog and making a few thousands of dollars from that blog. I gave a family friend a document and he invested once and stopped, I have had a very good friend who has invested and is still going to invest. Classic Ads Solution keeps getting better financially.

What entrepreneurship myths will you like to debunk

  • I would say you don’t have to necessarily work for someone before you become an entrepreneur, but you need to learn, you need training. You don’t need to get the training from a particular person, you can get it from business development training, and you can also understudy a business while running your own business. I realized all this after a while I had become an entrepreneur; however for me I never had issues. I realized that while you can learn a lot from someone at the very beginning, you can also understudy someone or get a business mentor and still succeed at your business. You done necessarily have to be under someone although it is an added advantage.

What is the greatest lesson you have learnt so far your entrepreneurship journey

  •  I believe for every entrepreneur, who has had real entrepreneurship will agree that entrepreneurship teaches you how to manage yourself. It teaches you how to manage your emotions because people will offend you and they will be unreasonable, it teaches you how to manage yourself; there won’t be funds at times. I believe a well- trained entrepreneur is a well-rounded person. Proper management is an essential ingredient for entrepreneurs.

What is your advice to prospective entrepreneurs

  • I would advise anyone to go into entrepreneurship, however I would ask questions that would help me advice the person to go now, go later or not go at all. I would advise anyone to go into entrepreneurship, it might not just be immediate for some it might be later in future

How would you know if you are cutout for the entrepreneurship life

  • There are different types of entrepreneurship; we all fit into one of these different types. If you run a foundation for example, you are an entrepreneur because you are managing people and cash. I don’t believe some people are not meant to be entrepreneurs rather I would say they have not acquired the skills they need, this does mean they are not cut out. There is a quote I follow that says ’’challenges persist because knowledge is limited’’ for each challenge I face as a person, it’s because there is something I don’t know.

You can reach me on social media




Please tell me about yourself

My name is Tobi Sola-Abiola. I am a graduate of Psychology from Obafemi Awolowo University, and also a graduate of Lagos Business School, where I attended the enterprise development center, the program was partly sponsored by the World Bank. I am married with a kid. I am almost CIPM certified , I have a professional certification in French language and I’m a member of the Lagos Chamber of Commerce and Industry.

What does your business do

We are a nature based company that produces sheabutter popularly known as ‘’ORI’ in different variants. So we have sheabutter now in strawberry, vanilla, native and minty flavours and what inspired that was because we understand that a lot of people want to use sheabutter, they are aware of the impact of artificial products but having a suitable alternative is usually the issue so when we have sheabutter, which is locally produced in different variants that people can identify with it becomes more attractive to them and so asides making sheabutter in different variants. It’s easier to rub in and it’s fluffier for use and the fragrance also indulge your senses.

Why did you decide to be an entrepreneur

I didn’t always want to be an entrepreneur, all I wanted to become was a personal assistant and be in the corporate world but then reality set in. Before my NYSC I actually got a job in a property development firm and so as at then I was satisfied with the job. It was what I wanted to do, I was the personal assistant to the MD of a property development company in Lekki, so I worked there and I was living in Mowe, the office was in Ikoyi but the sites were in Lekki, so sometimes I would still get to Lekki during the day. I was doing that for three days and I had to go to my PPA once a week which was on Mondays then CDS on Wednesdays in Abeokuta because I was a member of the band and it was really telling on me, four months to the end of my service year.

I told my boss that I needed these four months off to really think about this. Back then I was earning 26,000 naira. I told my boss I needed the time off to get myself together and resume as a full staff. My boss told me not to worry that I was valuable to the organization when I come back my space would be waiting for me. NYSC came and went and my mates were applying for jobs but I didn’t apply because I felt I had a job waiting for me so when I went back my boss, he they were restructuring and asked me to come back the following month. Eventually reality set in and for the first time in my life I was jobless, and I was not used to that because I was always doing one thing or another.

I applied for other jobs and got some jobs I got but I found out they were not for me. I also had to ask myself if the corporate world  was for me because I am a creative person and staying in the same place for a long time was not for me. That was why being a personal assistant would work for me because I would still be moving around. So in the midst of being jobless I thought about life’s experiences and I remembered this incident when we were growing up, my sister has this skin irritation, she is light skin and that’s the myth about it SheaButter doesn’t make people dark. My sister is very light skinned and had an irritation and my parents had taken her to a dermatologist and there was no solution and then my grandmother came from Oshogbo with a smelly substance tied in a black nylon and applied it on my sisters skin and within three days the irritation had cleared. And all I remember was that the thing grandma brought and that it was ‘’ÓRI’’.

This ORI is the same it’s just that it has fragrance It’s just so you can use for your body and your  hair and then all we actually raw shea butter can is edible. When you melt your butter it comes to shea oil and you can use it to fry things. It also works for cough.

What did you start the business with

My dad paid for my first labels, my aunt sent me money for my first machine, so I bought it and my uncle sent me the money for my first jars because if it was left to me I wouldn’t have done much, and because I knew that everybody’s money is in this business I just had to do it well. And so I took 8500 naira out of my allowance and then I used it to by raw sheabutter. So that’s the only money I actually spent that was for me, so every other thing was given to me by people and then I thought that my capital was 8500 without considering every other thing. So when I sold I made so much money and then because I am a very frugal person I was able to save and invest in the business and the business kept on growing.

What entrepreneurship myths will you like to debunk

People basically think entrepreneurship is a walk in the park, that every time you will have money and the business will be booming, in entrepreneurship people think your work will speak for you if you are good, it is true your work will speak for you if you are good but much more than that it is the character in you that would speak for you. So if you have a good business, you have a good product and you don’t attend to customers well or you don’t have integrity, when you say you would deliver on this day, you don’t deliver on that day, even if you have a good product you are still likely to fail.

So there’s some character development that people need to put in place before running an enterprise that’s what I feel. Everybody just thinks that once you have a good business. You can outsource the rest, but as a CEO when you don’t have the money to outsource. You don’t have the financial capacity to outsource those things that you’re lacking. You have to learn it by yourself such that when somebody else takes on the job its easier for you to identify that this person is wrong or right. So basically character development for an entrepreneur is very important.

What is the greatest lesson entrepreneurship has taught you

Being an entrepreneur has taught me that it is okay to fail. I say it to myself very often and this is because in our society, we do not regard failure as a strength because for somebody to fail and then pick up again and continue takes a lot because the average human being will just want to forget about it, but you failing at something is still part of life they are times when you do some things and you don’t get the required results and our society is not helping matters either they look down on people that fail in a particular area.

What is your advice to prospective entrepreneurs

My advice would be that be sure that it is what you want to do because it is not every day you will have money. Be sure of the reason you are starting your business, are you meeting a need or is the person in it because of the money, it is not every day that there will be money. Another thing I would say is don’t be in a hurry to be an entrepreneur, a lot of people have a 9-5 job and decide to run their own business and they quit their job. Why not try to manage both and see how it goes. If you’re seeing the prospect that the business will cover your costs at least in the initial stage. Then you can resign after a while but don’t leave your office work to then start a business immediately. Just try to run it, fail a few times and then launch out.

How do know if you are cut out for the entrepreneurship life

You won’t know until you try. There are some people who can sell things no matter how little and there are some people who cannot. You will know if overtime you have exhibited traits of selling and value creation. Not everybody can be entrepreneurs, there are some people that are good at helping others rise, being in the background. The life of an entrepreneur is enviable but not everybody can be an entrepreneur.

You can reach me on social media on the following handles

  • Instagram: @teasnature
  • Facebook: teasnature




Tell us about yourself

  • My name is Goodness Kayode, I run Sprinble alongside Olamide Olayinka. I studied English in OAU, but I found light in tech. I was a crazy dude always trying to learn and learn, I had a lot of obstacles, I eventually got a system and started coding. I did coding basically. I started building things, I started staying late at night to make sure things work, I was greatly disadvantaged studying English, I had to move with people in the tech world. I was part of I-Lab. I learnt a lot of things and met a lot of people, learnt a lot of programming languages, I was able to do some startups, some failed while some thrived. I had a company that was dedicated to helping student developers and people who had interesting developments and needed a room for them to grow and we were able to do about 100 between 5 to 8 months. I also worked at Accounteer; a smart cloud accounting solution based in Belgium but with offices in Nigeria. I also do a lot of writing, I write on some international platforms, I also do some consultancy for some businesses

What does your business do

  • Sprinble is a digital agency, we do three things, I call it the three D’s; development, designs, digital marketing. Development means software development (Web,mobile,desktop technologies), we have been doing some weak AIs which we will soon push out. Designs involve creative designs, proposals, branding, animations, illustrations and so on. Under digital marketing, we do search engine optimization, email marketing, content development, social media marketing, PPC/CPC…

Why did you decide to be an entrepreneur

  • For me, since when I found this tech part, of course I didn’t know anything about it until I was in the university. I actually wanted to be able to build a lot of solutions. The idea was just having a number of businesses powered by tech and you know it is solving problem. While I was working at Accounteer, I was focused on only one product and I wanted to do more that makes me go beyond one industry. That was what made me start my own thing. I was prepared and I knew it wasn’t going to be sweet, it was a very hard choice leaving a job with a monthly salary to start my own thing. I knew I want to do it when I could put my money and do the registration of businesses and I was confident about telling people about my business.

What did you start your business with

  • I started with my money, it was only me at that point, I did branding and company registration at that point with my money before I got my first client and then I got the second and then the third client and that was when I saw I couldn’t do this myself and that was when hiring came in

What entrepreneurship myths would you like to debunk

  • People think an entrepreneur life is very easy; you can do as you please. But that’s not true because if you are serious business person you would want to make sure everything works. If your client calls you around 1am, you should pick your call because you need to pay salaries at the end of the month. So it’s not a get rich quick scheme or a ponzi scheme, of course the whole idea is to get rich but don’t expect to get rich immediately. It’s not about getting wealthy but rather about building stuffs that are solid, maintaining relationships with clients. Making sure things work out well. It is not about you but about other people, you know you are trying to solve a problem and people are willing to pay you for it, it’s a lot of sacrifice, because today it can be fine and tomorrow it’s not. You have to prepare your mind. It’s not a decision you take for the sake of taking but it’s a decision you take and you are intentional about it.

What is your greatest lesson so far in Entrepreneurship

  • To learn every day and be prepared for everything. You must have planned your day to go like this, and a lot of other things pop up. Things will not always work right but you have to make sure you make them work right. Take each day as it presents itself. However you can set goals also.

What is your advice to prospective entrepreneurs

  • You can be a CEO and you are the only one in your company, but once you have a lot of people working for you, it becomes a lot of work, you have to manage them, you have to make sure money is coming in almost every time because once there is no cash flow in a business, it dies. Entrepreneurship is not as easy as people think and you have to think about it very well before you do it also you have to be prepared for the ups and downs

How would you know if you are cut out for the entrepreneurship life

  • I feel we can only have 10% entrepreneurs and not 90% entrepreneurs. Not everybody is lucky starting business without having a corporate job experience. Some people need that experience. You don’t just wake up one morning and say you want to be an entrepreneur. You need to have people you can fall on in away. You need family and friends you actually can rely on, your family doesn’t have to be rich for you to be an entrepreneur. You need to be sure you can handle anything that comes. It’s a good idea to get a corporate job first, it will reflect a difference in the quality of your work. If you don’t have that experience of working in another place and trying to better what has been done at your former places of work and then you won’t have something to compare. It gives you opportunity to learn from the mistakes of your CEO and how you can improve on that

You can reach me on social media handle

Instagram: @goodnesskay

Twitter: @goodnesskayode





Tell us about yourself

  • Thanks for the opportunity, I am Mide Olayinka, a graduate of the prestigious Obafemi Awolowo University, I studied Psychology, and I am co-founder at Sprinble

What does your business do?

  • At Sprinble we are domain experts in web development, software development, UI/UX design, digital marketing. We are a full stack growth company that partners with companies from small scale businesses to multinationals

Why did you decide to be an entrepreneur?

  • For me, I have always loved the idea of building things- structures, systems and relationships. I am passionate about building innovation support platforms where ideas can thrive, and I believe the best way to do that is by being an entrepreneur

What did you start your business with?

  • My co-founder saw it first, we were on to something else and he was like while we are doing this can we push this, it’s one of the advantages of being an entrepreneur, it gives you the freedom to flex your muscle. For me, it’s was all about delivering the masterpiece plan. So financially it’s good to have the capital, but for us we didn’t have that capital. So we just followed idea and saw where it led. We have been doing well, last year alone we worked with over 40 brands and we are getting better. We just took it one step at a time. We started with our own personal PCs and our phones as modem, and then we started hiring hands and today we have close to 14 teams members working in different departments. In the service industry and beyond, its important you hit the ground running, personally, I have worked on different things, and I discovered that if I wait for every piece to come together, it doesn’t really come together. It is also important we tell our stories, because when you tell your stories people hold you accountable.

 What entrepreneurship myths will you like to debunk

  • I will just pick two which comes to mind. The first one is the myth that you have to be of a particular age. I know experience counts but much more that experience I think the quality of advice that you have and exposed to is much more important. I believe it’s important to start early. Of course there are a number of new examples to show that it is impossible to start early, build well and finish strong, we are not too young to run. The second one is the myth that you have to come from a particular background, that you have to know someone; you have to come from a wealthy family, or have schooled abroad or know a politician or a big shot in society. All these are not true. As much as those things come as added advantage, you can chart your own course and build your path. We have examples of indigenous founders like the duo of Yinka and Pelumi of who are homegrown and are building a fantastic business/company.

What is the greatest lesson you have learnt so far your entrepreneurship journey

  • In the spirit of simplicity, the greatest advice I have learnt is to keep it simple. It doesn’t have to sound huge. Build what people need and at the same time never stop, never settle, keep working, keep going at it till it takes shape. Whatever it is you are working on will continue to expand, and take form when you start out. But when you keep it in the idea phase, it stays there and doesn’t flourish. When you get on it, it begins to take form and shape.

What is your advice to prospective entrepreneurs

  • We are in a day where there are a lot of entrepreneurs, and everyone is trying to do their own thing, and you find out that there is a lot of wastage in the system. Someone who would ordinarily do well in a 9-5 job is burning out trying to create stuffs that might never work. I believe you should find a niche and be true to yourself. If you are going to do well in a 9-5 job then stay to it. And the system is not helping, there is a way the system demonizes working for someone, which is not true. If working for someone is bad then who is going to build the company. For entrepreneurs, it takes a lot to build anything. I don’t know any entrepreneur that is just him alone in his business. I believe we all have our parts to play. Also for young entrepreneurs like me, I believe money is fickle, value endures, it is good to chase money but beyond that create value and chase value. In a system where models are not sufficient, because models actually show you how it should be done. For every entrepreneur starting out, its beyond you. When you succeed you are not only succeeding for yourself but also for the system. You are contributing (positively/negatively) to the volume of models we have out there when you succeed or fail.

How will you know if you are cut out for the entrepreneurship

  • There are no two ways to it, you can read all the books, attend all the conferences and seminars but it still remains theory until you set out to do it. It is at doing that you find out that you can or you cannot. For example: back on campus I did a lot of things, stopped at some point and picked some of those things up again after school. For me entrepreneurship is an action word, it is not static.

You can reach me on social media on the following handles

Instagram – @mide.olayinka


Twitter- @themideolayinka

Facebook – Olayinka S’lam Olamide



Tell me about yourself

  • My name is Adetola Nola, I am a serial entrepreneur, I do several businesses actually, 80% real estate, so basically my business is about selling affordable housing to the low income earner or average income earner if there is anything like that. I do real estate and we provide property solutions and help people diversify their investment, that is basically what I do, I have other investments like agriculture, travelling and tourism. I am a graduate of Obafemi Awolowo University, Ile-Ife. I studied chemical engineering, I went to a lot of secondary schools. However the most prominent would be Ibadan Grammar School. I did my primary school in Ibadan. I have got three siblings, three beautiful ladies.

What does your business do

  • In times like this when stocks in Nigeria are down, people don’t invest in stocks again. People are always looking for ways to diversify their investment. Right now if you are not into financial asset management, then you are into real estate. We noticed that early and we started helping people diversify their investment in real estate. We buy properties for people. Sometimes we flip it; this means we buy a property and allow it appreciate for some time and then we sell. We also buy land cheap and keep it for a while and sell. Just solving people’s property problem and in the process making more millionaires per day. We are making more millionaires daily.

Why did you decide to be an entrepreneur

  • I actually started my entrepreneurship life back in school and I think the major reason I decided to be an entrepreneur is that I like taking risk and I also didn’t want to add myself to the labour market. Right now my company has a staff strength of almost 30 people and if their exist 1000 persons like me in Nigeria that means we have directly created 30,000 jobs and indirectly about 100, 000 people are feeding from us. The ability to take risk and solve problems was what made me decide to be an entrepreneur, because solving problems and giving value to people is what makes anyone an entrepreneur , of course money comes as a reward

What did you start your business with

  • When I started my business when I was in school, I started with nothing, they always say that ‘’normal people buy stuffs before they sell, entrepreneurs sell before they buy’’ that was the idea I always had, even before we buy anything we must have sold it. We sold through pictures. The business grew very much and I guess life wanted to teach me a lesson and then it went down again back to nothing. I moved to Lagos in 2012 with 40000 naira, when I was almost depressed; actually its part of being an entrepreneur, sometimes you would be depressed but you just have to be persistent. I was squatting in my cousins house in Gbagada. That was the money I had and that’s the truth. There was a place after Iyana-Ipaja where we normally buy fairly used shoes, then we would go the island and buy boxes to pack the shoes, we could buy the shoes for 2000 naira each and buy the boxes at the rate of 400 naira each and take it to big churches like Daystar and House on the rock every Sunday and even offices and we would sell for up to 6k or 7k then and we were making money after that I started my shoe business.

What entrepreneurship myths will you have to debunk

  • People always believe you need a lot of money to start a business or make money. But that’s not true, rather when you have an idea and you have the courage to pursue the idea, the universe will just help you out. People will just help you. The first person that invested in my shoe business then was a pastor. He gave me 500,000 naira. His leg is very big and I made a shoe for him because whenever he wanted a shoe, he didn’t always see his size and I made a shoe and it was comfortable for him. He looked at me and said ”what do you need to make shoes like this? ” and I told him and he gave me the money, he didn’t loan it to me rather it was a gift and I believe it was the universe way of helping me out. But if you are not doing anything and saying there is no money and just sitting in your house, the universe will not do anything. Secondly I believe not everybody is meant to be an entrepreneur and you don’t have to lead to be an entrepreneur. It’s okay if you believe in people’s idea and help bring that idea to fulfillment .

What is the greatest lesson you have learnt so far in your entrepreneurship journey

  • I have learnt a lot of lessons actually, but I think the greatest would be that you keep learning every day and to be successful takes a while. To be a successful entrepreneur you don’t need to be very smart, you just need to have massive courage and work with smart people. You should have the best people around but the courage they don’t have to take risk is what you have over them. I have studied most entrepreneurs and billionaires, they are not the smartest, but they possess the courage, persistence and risk taking which is what is number one as an entrepreneur. when you are an entrepreneur, you need to get the best people to work with you, I think that’s the biggest lesson I have learnt so far

What is your advice to prospective entrepreneurs

  • I believe you can’t really know why people go into entrepreneurship unless they tell you because while I was out of school and a lot of people offered me jobs including my father but I kept rejecting them, that I wanted to focus on shoe business and I was making 30,000 in a month. But there was something I was trying to get out of it which a lot of people didn’t understand. People can’t say you are doing it because of money, I could have gotten money from another field. The main aim of entrepreneurship in the long run is profit, but what you are after when starting a company shouldn’t be money but solving problems, when you see that your product or service can solve problems, then you have taken the first step, secondly as an entrepreneur, you have to be ahead of others, you have to outwork them if you can’t outsmart them. There are a lot of smart people in Lagos but they are lazy, so you have to outwork them. I believe in working hard, people will say don’t work hard, work smart, but if you out work people, you are adding value to yourself. Basically adding value to yourself is important for any prospective entrepreneur, because the more value you add, the more money you are likely to make. That’s the only advice I have for them.

How would you know if you are cut-out for the entrepreneurship life

  • I think it’s in born to lead, there is this instinct that tells you that you are not doing enough by resuming 7:30am everyday but rather you have to create a business that solve people’s problems. But to make money can be taught, people can teach you how to make money, invest e.t.c. and then you get rich. A lot of entrepreneurs were not born rich, they started from nothing but they fought their way to the top. They started early, outworked others, added value to themselves. So I think it is inborn and you should know that this is what you are called out to do.

You can reach me on social media on the following handles



_MG_1408Tell us about yourself

  • My name is Mayowa Lawal, I am the founder of Lenpedia, I studied chemical engineering as my first degree, but along the line after my service year, I decided to be an entrepreneur because I couldn’t secure a job and so far so good, I have been enjoying it and I do not regret taking that step

What does your business do

  • We are into home tutoring, we connect parents with professional tutors. We also have a coaching centre at Ajah, where students can come and pay an affordable fee because we understand not all parents can afford home tutoring.

What brought about the idea of entrepreneurship

  • Right from my childhood, it has been something I love. Back in school, I couldn’t imagine myself working in an office and taking instructions. I always wanted to be the one leading and taking decisions. I already had it at the back of my mind that after school, this is what I intend to venture into.

What entrepreneurship myths would you debunk

  • Well most people think everybody can be an entrepreneur. Not everybody can be an entrepreneur, you have to study yourself, there are some qualities you need to possess and if you don’t have them and you venture into it, you might have to draw back, because it takes a lot. It is very easy to go to work and follow instructions, but being an entrepreneur, you are the one taking the decision, entrepreneurship is not something you can just do, it requires a lot and without the required skill set, you might not survive entrepreneurship. It won’t be easy but as long as you have the passion for it you will make it.

What is the greatest lesson you have learnt

  • The greatest lesson I have learnt is consistency, and I say that because when I started, I started as if I was just playing with it, I didn’t even see myself as an entrepreneur, so i believe you have to do something you are passionate about and be consistent about it.

What advice would you give prospective entrepreneurs

  • I would tell them that if they don’t have what it takes then they shouldn’t venture into it. And if they are to start, they shouldn’t say they don’t have millions, they can start small. For example I didn’t start with any money

 How would you know if you are cut out for the life of an entrepreneur

  • If you start small,  and you fail you would be able to learn fast, but if you start big, once you fail you might not be able to bear it. Starting small will help you know if you are supposed to be an entrepreneur or not

You can reach me on social media on the following handles

Instagram- @lenpedia

Twitter- @lenpedia

Facebook- Lenpedia





Tell me about yourself

My name is Eni Joshua, I am a graduate of Obafemi Awolowo University, I studied chemical engineering, I currently work as a software engineer and I’m a co-founder at Outerdesk.

What does your business do

Outerdesk provides customer support software for businesses. We have a couple of products. We have a product that allows businesses to set up internet call centers. Essentially, this enables customers to call the businesses directly from their website or their mobile apps.

Why did you decide to be an entrepreneur

This is the same question I wake up every morning and ask myself, I still don’t have an answer. I guess it just happened. In my first year in school, I had a lot of friends in their final year and they were telling me about the chemical engineering department in OAU at the time and I’ll just say I wasn’t really impressed with the educational system in the department. The labs were dysfunctional and the curriculum was mostly outdated. All of these made me lose interest in the course. Then I met some guys who were doing some cool stuff with programming and I got really fascinated and then one thing led to another and here we are now.

What did you start your business with

Outerdesk is actually our second company, so essentially we’ve just bounced from one idea to another. We never got any investment. It’s not like there was a grand plan, we were just young guys trying to have some fun, taking everyday as it comes.

What entrepreneurship myths will you have to debunk

I think that the idea that entrepreneurship is cool is actually a myth. It’s not cool. If you ask me, I’ll say don’t do it. Entrepreneurship is not for everybody. Some people tend to think that since the system doesn’t work and there are no adequate jobs, everybody should start a business and become a billionaire. However, it’s not like that. Entrepreneurship is hard work, very, very hard. Also, the notion that entrepreneurs enjoy a lot of freedom is actually a myth. The reality in most cases is that entrepreneurs are at the mercy of their clients or customers. They have to ensure that they satisfy their clientele at all costs.

What is the greatest lesson you have learnt as an entrepreneur

I think entrepreneurship is 75% perseverance. You should always remember that you’re playing the long game.

What advice would you give prospective entrepreneurs

DON’T DO IT! However, if you must, then you should be ready to persevere through the tough times. You also have to be flexible, you have to be willing to learn, unlearn and relearn and you need to be focused. As an entrepreneur you need to learn to focus because distractions will come like a thief in the night. Family, friends, money, all these things will distract you. I’ve learned that money can actually be a very big distraction.

How will you know if you are cutout for the entrepreneurship life

I think you’ll just know. I don’t think there’s like a method. There’s just a certain satisfaction that comes from doing what you’re meant to do. Entrepreneurship has its different branches, some people are good at closing deals others are good at building products. You could be cut out for entrepreneurship and still fail and you might not be cut out for it and succeed.

Thank you for having me, you can reach me on social media on the following handles

  • Instagram: @enijoshua
  • Twitter: @enijoshua
  • Linkedin: Eni Joshua

Dear Job Applicant

Sending your CV to a recruiter is like asking someone you find attractive, engaging and beautiful to go out on a date with you. You want to show that person that you are worthy of their time and you put your best feet forward. You go out of your way to make sure you look the part you are projecting, you check and double check.

When applying for a job, have it at the back of your mind that you’re simply asking your recruiters to go on a date with you, the date being inviting you to an interview, so you have to pay attention to the little details that will help you make a good impression on the date.

Here are a few points that puts your feet at the door:

  1. Addressing the Recruiter :

You won’t like it, if someone called you by a name you don’t bear, you would rather that the person calls you by your name or address you as a Sir/Ma depending on which applies;

Most times the gender of a recruiter is not known when sending in your application, it is therefore safe and proper to address the recruiter as Dear Sir/Ma, and let the recruiter pick the one that is applicable to him/her.

   2. Go over your CV at least thrice and then give someone to go over it again:

On the day you want to ask someone to go on a date with you, you will naturally dress carefully and meticulously and you will check yourself in front of the mirror over and over again to make sure you are looking your best.

Go over your CV, look out for grammatical errors and punctuation mistakes. Read it aloud, does it make sense to you? Do you think it represents you well? Does it project the right image of you? If your answer is a maybe or not really, don’t send it to the recruiter. Fine tune it till you have a resounding yes.

  3. Use an email address that shows your name:

When you use a ‘formal’ email address, you project maturity and responsibility. Sending a recruiter your CV is serious business therefore don’t down play it by using  email addresses like,, etc. Instead use email address that reflects your name:,

   4. Don’t snap and send your CV :

Except otherwise stated, do not ever make the mistake of taking a picture of your CV with the intention of sending it to a recruiter. It projects irresponsibility and lack of respect for authority. Always send your CV in the format stated which is in usually PDF format and if otherwise stated, follow the instruction of the recruiter.

    5. Make sure your CV is engaging:

An engaging CV is one which takes the recruiter on a journey, which tells a story of where you have been professionally and the experiences you have gathered. It is not a long boring story, it is one that is concise and precise, chronological, well thought of and has a consistent theme. It is a document written with the sole aim of presenting oneself in the best possible light such that whoever reads it wants to meet and have a conversation with you.

Go all out to impress your date, not projecting falsehood but expressing your strength. Be comfortable in your skin for that is true confidence in it real essence, and confidence is really attractive.

To be continued….

Do answer questions and drop your comment below. We will love to know what other point you will like to share